Embracing the Fusion of Humans + AI: Win With Boundless Experiences
Don’t miss the CX Summit APAC 2024, which promises to be riveting as industry speakers and Forrester analysts share their insights on CX, digital, and marketing, and how AI is making an impact. Join us...
View ArticleDesigning B2B Operating Models for Customer-Obsessed Growth
Operating models optimize organizations to drive value in dynamic B2B markets. Forrester's High-Performance Operating Model Framework helps align all aspects of the organization to deliver customer...
View ArticleCan Your IT Operating Model Keep Up With Cloud?
Cloud has driven enterprise IT transformation with newfound speed and scale. But IT operating models haven’t always kept up. Learn how Forrester’s Cloud Operating Model Framework can help catch up.
View ArticleWhen It Comes To Sales And Marketing Alignment, Data Needs To Come Before People
Perfecting the execution of a complex system requires data to enable revenue teams to deliver the best results on every deal.
View ArticleThe European Accessibility Act Compliance Deadline Is Approaching — Are You...
The European Accessibility Act deadline is approaching, are you ready? Read on to learn how best to prepare.
View ArticleRock Your Enterprise Architecture Award Submission: Dos and Don’ts
Since 2010, Forrester has sponsored its Global EA Awards, which means this is the 15th annual occasion! This award offers the opportunity to showcase real excellence in enterprise architecture,...
View ArticleGenerative KI wird Jobs im Frontline-B2B-Marketing verdrängen – sind Sie...
Führungskräfte im B2B-Marketing müssen mit dem Potenzial von KI rechnen, bestimmte Mitarbeiterzahlen, Rollen, Verantwortlichkeiten und Aktivitäten zu ersetzen.
View ArticleKI mit Selbsterkenntnis ist da – nur nicht so, wie Sie es sich vorgestellt haben
Generative KI bietet risikobewussten CX-Führungskräften eine enorme Chance, das Kundenerlebnis zu verbessern und Arbeitsabläufe zu optimieren.
View ArticleCaution And Lack Of Understanding Steer UK Consumer Attitudes Towards...
Recent surveys about UK consumer attitudes towards AI and generative AI show one sentiment: cautious skepticism. Get three key takeaways from our most recent data in this preview of our upcoming...
View ArticleNet Neutrality – Here We Go Again
The FCC has re-instated the regulations known as Net Neutrality repealed seven years ago. Here are the things you should know to help you roll up your sleeves and develop a plan to work around the new...
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